Welcome to the Heart of Europe
The regions of Bavaria, Tirol and Salzburg, admidst the peak of the Alps, have innumerable opportunities to offer:
Experience Munich, the buzzing Bavarian capital, which is wellknown for its charm, outstanding museums, world famous theaters and orchestras, magnificent churches and palaces, lovely parks and gardens and of course for its great shopping opportunities.
In contrast move further south and enjoy the serenity of the Bavarian country-side and the beautiful castles along the way to the Austrian border. Climb Germany‘s highest peak, the Zugspitze and take in the amazing view.
When crossing the Austrian border find yourself in Austria‘s leading holiday region south of Bavaria. Tirol provides an insight to Central European life with a unique blend of nature and culture. Proud peaks and picturesque valleys, rugged rocks and green pastures, sparkling mountain lakes and gorgeous glaciers have captivated people from all over the world since time immemorial. The nearby city of Salzburg, birthplace of the great composer W.A.Mozart and location of the movie “The Sound of Music” offers culture and music in lovely surroundings.
Munich Airport has established itself as Europe‘s most modern and convenient hub airport. Short distances between gates, easy tax refund procedures and about 200 shops with downtown prices will guarantee an enjoyable stay at Munich Airport. With over 4,000 weekly flights to more than 170 short and medium haul destinations, Munich Airport is the perfect gateway to Europe. Munich Airport is not only the first and only 5 star airport in Europe, but was also voted for 12 times in a row as „Europe´s Best Airport“ in the international ‚Skytrax World Airport Awards‘.
The world‘s only Airport Brewery and beer garden as well as 60 more restaurants will pamper even the most demanding gourmet. The airport also features a meet-and-assist service in various languages as well as many amenities for tour groups. The “VIP Wing” opens its doors to travellers who adore special services and exclusive treatments, regardless of seating class or carrier.
Mr. Florian Pötsch
Head of International Marketing
(covers South East Asia, AUS, NZ)
Phone +49 89 97533140
Mrs. Sabina Mey
Manager International Marketing
(covers China, Japan, Korea, Taiwan, India)
Phone +49 89 97533145
Cosmopolitan and proud, life under Munich‘s skies holds a promise for everyone. Trend merges with tradition to create the magic Munich atmosphere which never fails to delight.
There are many factors that make Munich an extremely popular city: outstanding museums, world famous orchestras, magnificent churches and palaces, great shopping opportunities, lovely parks and gardens, a clear green mountain stream, the river Isar, that runs right through the city, high-calibre sports events, superb gastronomy, fun festivals and a first rate tourist infrastructure.
Frauenkirche: The onion shaped domes of the Gothic cathedral are Munich‘s unmistakable hallmark.
Hofbräuhaus: The name of the world‘s most famous beer hall and restaurant translates quite literally as „court brewery.“
Schloss Nymphenburg: The Baroque summer palace was the birthplace of King Ludwig II. Shopping International brands, jewelry and designer fashion can be found next to typical bavarian gifts and clothing such as Lederhosen and Dirndl.
BMW Welt, BMW Museum, BMW Munich Plant - experience the brand BMW at its origin.
The heart of football in northern Munich: at the Allianz Arena, you can marvel at top-class matches and enjoy the FC Bayern Erlebniswelt
Munich Tourist Office
Ms Karin Baedeker and Ms Annette Härtl
Outstanding overall experience
The Zugspitze juts self-confidently from the eponymous mountain range in southern Bavaria and as Germany’s highest mountain is famous well beyond the country’s borders. Its popularity epitomizes the need people have to get some distance from their everyday lives and “rise above things”. The spectacular ascent on the record-breaking Cable car Zugspitze marks the first highlight. Having reached an altitude of 2,962 metres in comfort, visitors are able to enjoy extensive views over 400 mountain peaks. Anyone wanting to experience glacial ice and snow up close can choose between sporty and laid-back activities – in winter and high summer. The Panorama 2962 restaurant at the summit stands for the best prospects on a scenic and culinary level. It will serve typical specialties from the Alpine region, garnished with rich panoramic views. The cogwheel train then takes you back in comfort to Garmisch-Partenkirchen – the perfect opportunity to wave farewell to the peak and to reflect on the experiences of your round trip.
Bayerische Zugspitzbahn Bergbahn AG
Phone: +49 8821 797-0
Since its establishment by emperor Ludwig the Bavarian in I330, the monastery of Ettal has been the spiritual and cultural centre of the region. The towering peaks of the Ammergau Alps, the largest nature reserve in Bavaria, frame the abbey with its splendid ecclesiastical architecture. The monastery is a masterpiece of the baroque era.
The Benedictine monks live here according to the rule of their order and the main principle “Ora et Labora”, meaning pray and work. The monastery is home of a brewery and a distillery where the famous beers and liqueurs from Ettal are carefully crafted. Monastic hospitality can be found in the abbey hotel “Ludwig der Bayer” with its regional cuisine, the historic ambience for conferences and incentives and the wellness oasis “Vitalia”.
The activities of the monks of Ettal secure the upkeep of the centuries old buildings and art treasures as well as the running of the benediction school with its humanistic education tradition.
Phone: +49 8822 – 746215
Fax: +49 8822 – 746228
Most beloved place of the Bavarian Kings
Hohenschwangau Castle was constructed by King Maximilian II of Bavaria as a holiday house. His son King Ludwig II spent most of his life in Hohenschwangau Castle. Surrounded from lakes and mountains he got his inspirations for art and music and for his further projects.
Many guests visited the family here, such as the Russian Zar Alexander II, the German Emperior Wilhelm I and many Kings. The danish fairytale author Hans Christian Andersen was here and read out fairytales for the young princes Ludwig and Otto.
Hohenschwangau Castle was often used as film set for movies or tv-series, recently for the thai lakorn “Likit Ruk – The Crown Princess” which got the award of the most talked Asianovela in 2019. So far it was broadcasted in Thailand, China, Vietnam, Cambodia and on the Philippines.
A real inside tipp is the Museum of the Bavarian Kings. Explore the history of the most important and oldest dynasties in Europe – the Wittelsbach family – Admire the further projects of King Ludwig II on big screens in breathtaking 3D animations like the cable car up to Hohenschwangau castle, the chinese summer palace or the bycantine palace which the genius King planned, but never could be realized.
Hohenschwangau Castle and Museum
Director of Marketing and Sales
Phone: +49 8362-887600
The Innsbruck region in Austria is surrounded by magnificent mountains and truly deserves to be called capital of the Alps. It combines mountains, city life and culture. The Innsbruck Card gives you access to all 22 sights, 7 cable cars and public transport for 24/48/72h.
Alpine beauty Innsbruck hosted the Winter Olympics three times and boasts 13 ski areas and 6 Christmas markets. In the summer there is a free guided hiking programme and the Alpine zoo grants insights into the wildlife of more than 2000 animals.
Urban city Especially the Bergisel Olympic ski jump and the Swarovski Crystal Worlds are modern architecture highlights. Great shopping and events such as the free Promenade Concerts every evening in July reflect the modern and contemporary side of Innsbruck.
Imperial treasures Hundreds of years ago Innsbruck was the capital of the Habsburg empire. The Golden Roof, the Imperial Palace, the Court Church or the romantic Ambras Castle showcase this legacy.
Innsbruck Tourist Board
Burggraben 3, 6020 Innsbruck, Austria
T +43 512 / 59 850 - 148
F +43 512 / 59 850 - 107
At the home of Swarovski, surrounded by the magnificent mountain landscape of Tyrol, the gleaming eyes of the Giant welcome guests to a world of wonder:
Swarovski Kristallwelten (Swarovski Crystal Worlds) in Wattens.
Here at one of Austria’s most popular attractions, visitors can explore the phenomenon of crystal in all its diversity, in creative interpretations by artists and designers from all over the world. Strolling through the extensive garden amongst unique works of art, in the beautifully landscaped setting of the alpine garden, with its fascinatingly diverse range of plants and flowers is an absolute must. Adventurers of all sizes will love to conquer the playtower.
At one of the largest Swarovski Stores in the world new favorites can be found for sure.
Discover the multi-faceted universe of Swarovski Crystal Worlds, created for art lovers, families, connoisseurs, and fans of the sparkling world of Swarovski.
6112 Wattens, Austria
Tel. +43 5224 51080
Salt mining since 1517
The Berchtesgaden Salt Mine is located in the central Berchtesgaden Alps, with a sensational panoramic view of the mighty Mount Watzmann. Berchtesgaden is also just 30 minutes away from Salzburg city center.
Since opening in 1517, it remains a unique chronicle of 500 years of uninterrupted salt mining. Become immersed in the world of „white gold“ and experience the amazing atmosphere of mining in the depths of the Alps. The mine’s railway, separated from the mining area by only a rock face, takes you 650 m deep into the mountain, where you’ll find the cavernous Salt Cathedral and the spectacular Miner’s Slide. The one hour tour of the mine provides an exclusive look back at the history of Berchtesgaden salt and also German engineering. The highlights of the underground tour are two wooden miner’s slides, the magic salt room, the mirror lake and much more to experience.
After the guided underground tour do not miss to visit our salt and souvenir shop. Take a look at the world of Bad Reichenhaller products.
Salt Mine Berchtesgaden
Sales and Marketing
83471 Berchtesgaden, Germany
Phone: +49 8652 6002 5319
Fax: +49 8652 6002 5060
This city is music. As the birthplace of W. A. Mozart, as the stage for the famous and glamourous Salzburg Festival and as the film location for “The Sound of Music”, Salzburg is known all over the world and worth a visit every season. On a closer look, you can find the perfect harmony of nature and architecture, art and culture, tradition and modernity. The soft green city mountains surrounding the baroque center invite to a picturesque and romantic stroll ending in one of the many cozy beergardens from spring to fall.
Also, Salzburg was seemingly created to conjure up a fairy-tale atmosphere in winter! The Christmas markets, Advent concerts and folk customs charm and mesmerize visitors to the magical City of Mozart.
The Salzburg Card is your key to the city of Salzburg. It provides free admission to all sights and museums in Salzburg and serves as your ticket for all public transportation in the city.
Salzburg Tourist Office
Sales & Marketing
Tourismus Salzburg GmbH
5020 Salzburg, Austria
Phone: +43 662 88987-0
A visit offering many attractions...
Lake Chiemsee is easily accessible and is an excursion that combines many attractions and destinations: a steam railway, trip on a paddle steamer, island hopping, the magnificent palace of the fairytale King Ludwig II, a monastery, fishing village, beautiful coves and picturesque landscapes.
Like a delightful painting. The Lake. The islands. The mountains. Picture-book Bavaria!
The Royal Palace is about a short walk from the pier. The Palace attracts visitors like a magnet, with its grandiose Great Hall of Mirrors, many fascinating state rooms, breathtaking marble State Staircase and surprising "magic table". The character of Fraueninsel is completely different to that. It is smaller, densely populated and compact. A real idyllic and romantic jewel. Escape the hustle in the 1200-year-old Frauenwörth monastery. A number of restaurants and cafés serve refreshments and the island's fishermen offer freshly smoked whitefish and other delicacies. Where better to enjoy a voyage of discovery?
Chiemsee-Schifffahrt Ludwig Feßler KG
83209 Prien am Chiemsee
Telefon: +49 80516090
Telefax: +49 8051 62943
A PIECE OF A UNIQUE PART OF THE WORLD...
Bavaria is rich of unique and original attractions, of destinations treasured by visitors both native and foreign. This wealth of riches is the source of the designers at KulturGut. Behind every product and design there is a story, which brings the individual qualities of the attractions to life once again and visitors the chance to take a piece of Bavaria home.
The range includes aesthetically designed silk scarves, cushions, bags, napkins, decorative bottles and even locally made porcelain. The official shops of the Bavarian Palace Department are ideally located or very close to the world’s famous attractions in Bavaria. Shops can be found at Neuschwanstein Castle, Linderhof Castle, Herrenchiemsee Palace, Nymphenburg Palace, Wuerzburg Residence and Residenz Munich. Follow the white and blue striped bag…
Nördliches Schlossrondell 10
Telefon: +49 8917889670