Innsbruck Tourism - It's great to be outdoors

Every region has its famous highlights that no visitor should miss, and the Innsbruck region is no exception! Between the Nordkette and the Golden Roof, the Alpine Zoo and Ambras Castle, the unique variety of the Innsbruck region will take you on a special voyage of discovery.

Whether your preference is for city or mountain, cultural treasures or exploring the natural world, the familiar or the spectacular – the Innsbruck region has a wide variety of leisure activities for city strollers, curiosity seekers, families and adventurers. There is so much to discover on a summer holiday in and around Innsbruck. Along with top tips and hidden places, it is in particular the classics – the “must sees” – that make the region so popular and worth visiting. Here, every day gives you the opportunity to freely choose another special attraction to see, discover and experience.

Innsbruck Tourism - Contact

Innsbruck Tourism
Mag. Andreas Reiter
Head of Market Management
Burggraben 3
6020 Innsbruck

Customized Travel

Apart from the many attractions that the Jewels partners can offer, there are of course loads of other things to see and experience in the area of the Jewels of Romantic Europe.

If you are looking to get the most out of your stay here, this page will help you with finding more things to do, see and taste without having to go far.


At the “Innsbruck Food Tour” you will experience typical Tyrolean dishes and drinks for four hours (or at the “Sweet Tour” for 2.5 hours). Accompanied by a local, you will enjoy the specialties during a leisurely walk. The motto is: Eat, walk, talk, drink, repeat.

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Imperial Palace

The Hofburg in Innsbruck is one of the three most important cultural buildings in Austria alongside the Hofburg in Vienna and Schönbrunn Palace. It is the central building of the large, still contiguous residence complex and was completed in the year 1500 under Emperor Maximilian I.

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Ambras Castle

Ambras Castle Innsbruck ranks among the most important sights in Austria and is a top destination in Tyrol. Its cultural and historic significance is inseparable from the personality of Archduke Ferdinand II. Visit the first museum in the world that is still found in the same place it was established. Travel back in time 450 years.

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Tyrolean Evening

The Gundolf family has been organizing Tyrolean Evenings since 1967 in Innsbruck, the heart of the Alps. The lively program, which features traditional folk music, Tyrolean dancing and singing, jodelling and Schuhplattler, guarantees an entertaining and varied evening.

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Bergisel Ski Jump – Sitting on the start bar

The Bergisel Ski Jump stands proudly above the Olympic city of Innsbruck on the historic Bergisel. The panoramic observation deck offers breathtaking 360° views of Innsbruck and the surrounding mountains. If you would like to experience this special atmosphere, you can year-round: with prior reservation, you can sit on the start bar and feel the rush just like the big stars of the ski jumping scene.

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Alpine Zoo

The Alpine Zoo in Innsbruck provides a home for animals native to the mountains such as birds of prey, chamois and marmots. Visitors can observe these animals up close – a highlight for the entire family and also well worth a visit for adults!

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Mountain Carts

The mountain cart track at the Muttereralm is a 5 km long mountain track down into the valley Mutters. The track is closed off and separated from the hiking trail. It is one of the top attractions at the destination close to Innsbruck and a great highlight for families.

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The Path of Perspectives

This path was designed to let your eyes wander. It is located at the Top of Innsbruck, the Nordkette mountain, and is a short and easy path with different architectural elements, which provide different perspectives on the landscape.

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Swarovski Store Innsbruck

Either you visit the Swarovski Crystal Worlds, which are located only 20 km east of Innsbruck – experience the 18 Chambers of Wonder and afterwards visit the Swarovski Store for countless souvenirs and pieces of jewelry. Or you simply visit the Swarovski Store in Innsbrucks’ historic old town. From Swarovski's famous and exclusive jewellery and accessories collections, popular crystal figurines and interior pieces to precision optical instruments by Swarovski Optik, you can find it all at Swarovski Innsbruck.

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