Bavaria and Tirol - In the heart of Europe
Swarovski Crystal Worlds - More room for imagination
Situated in Wattens, some 15 km from the Tyrolean capital Innsbruck, the Crystal Worlds are watched by a friendly Giant.
In 1995, the multi-media artist André Heller created a place of true amazement with 14 subterranean Chambers of Wonder inspired by artists like Brian Eno, Keith Haring und Niki de Saint Phalle to celebrate the 100-year-jubilee of the company Swarovski. The continuously envolving crystal interpretation of these Chambers is in itself a reflection of the joy of innovation and dynamic that represents the highest maxims of the worldwide leader in the production of precision-cut crystal.Eight million people have been enchanted by this world of experiences encompassing the full spectrum of art, music, dance and literature. Since December 2007, new installations such as Jim Whiting’s Mechanical Theatre, the interactive Ice Passage and many others provide the link to a whole range of precious crystalline Swarovski items.
For the first time, end consumers are thus also granted direct access to the original creative material CRYSTALLIZED™ Swarovski Elements and get the chance to design and fabricate for themselves their own jewellery and other objects.
More room for imagination online
www.swarovski.com/kristallwelten