KulturGut AG -

Unique shopping

Shopping is always on the agenda, especially when you're travelling. Either you look for something in a shopping centre or in the big shopping streets. But the things you find there are often interchangeable and the big brands are available all over the world. Wouldn't it be nicer to find something related to the culture of the destination? Bavaria is rich in unique attractions, appreciated at home and abroad. This wealth is the source for the designers of KulturGut. There is a story behind every product and every design, giving visitors the opportunity to take a piece of Bavaria home with them. The museum shops are located in the Bavarian castles or in the immediate vicinity of the famous attractions.

Customized Travel

Apart from the many attractions that the Jewels partners can offer, there are of course loads of other things to see and experience in the area of the Jewels of Romantic Europe.

If you are looking to get the most out of your stay here, this page will help you with finding more things to do, see and taste without having to go far.

Bavaria’s Legendary Castles Join the UNESCO World Heritage List

In July 2025, the iconic castles of King Ludwig II of Bavaria were officially named a UNESCO World Heritage Site, honoring their cultural significance and timeless beauty. This prestigious recognition includes four breathtaking palaces: Neuschwanstein Castle – Linderhof Palace – Herrenchiemsee Palace – The Royal Villa on Schachen. These castles are more than historic buildings—they are the legacy of a king who dared to dream. Now, as part of the UNESCO World Heritage, these royal landmarks are officially recognized as treasures of global cultural heritage—a tribute to their unique artistry and the stories they continue to tell. We warmly welcome you to experience the magic of Bavaria’s royal castles – and invite you to discover our beautiful products on-site.

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KulturGut AG – Unique Shopping

Each journey is unique and shopping is a part of it.

The world famous Bavarian castles are an important part of the unique Bavarian culture. KulturGut transforms this Bavarian heritage into distinctive designs and products, to be exclusively discovered in the official museum shops in the Bavarian castles.

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Welcome Your Guests with a Unique Piece of Bavaria

Surprise your guests with more than a gift—share a story of Bavarian tradition. Our salt-glazed, handcrafted steins from Germany feature gold-accented lions inspired by Munich’s Residenz Palace. Available in three sizes, with or without a tin lid, we offer elegant, fold-flat gift packaging that secures the stein during transport. Our products are exclusively available in the museum shops of Bavaria’s state-owned palaces. Please contact us in advance to ensure availability and arrange delivery to your guests’ hotel or event location.

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Downloads

Explore and download logos, brochures, and informative materials in our Download Section.

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