Swarovski Crystal Worlds -

Moments of Wonder

Daniels Kristallwelten by DoN

Daniels Kristallwelten by DoN is our restaurant and café in the Swarovski Crystal Worlds and offers international, regional, Tyrolean and above all seasonal cuisine.

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Swarovski Beletage (MICE & groups)

Located in the premises of Swarovski Kristallwelten (Swarovski Crystal World), the Swarovski Beletage is as an extension of Daniels Kristallwelten catering for tour groups and as event space for up to 120 guests. Snøhetta’s design concept is based on the interpretation of the mineralogic phenomenon of a druse: a sparkling crystalline core is covered by a hard and plain shell.

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The Realm of the Giant …

Austrian multimedia artist André Heller created the Giant to celebrate Swarovski’s 100th anniversary in 1995. The iconic installation is the perfect spot for selfies and guards the entrance to the Chambers of Wonder. The Chambers of Wonder serve as both stage and playground. International artists and designers craft expansive installations inspired by crystal’s infinite creative possibilities.

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Highlights & Events

The events program at Swarovski Kristallwelten dazzles guests with unforgettable experiences.

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Sustainability

Our founder, Daniel Swarovski, established principles of fairness for communities and the environment that still guide our business today. We understand that Swarovski’s ongoing success depends on our continued respect for Daniel’s principles.​ They help us consider our responsibilities in terms of generations, not just quarters, and they provide a platform towards our goal of sustainable leadership.​

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Swarovski Heritage – Timeless Area

The Timeless area tells the history of Swarovski and crystal in all of its historical facets. An exciting exhibition that ranges from the company’s founding to magical moments on the stage, screen, and runway juxtaposes curiosities and glamour with nostalgia, history, and technology.

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Museum Wattens

What defines home? Is Wattens home? What does living and working here involve? The Museum Wattens recounts the evolution and development of the village. Special emphasis is laid on the transition period around 1900.

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Swarovski Manufaktur

With the Swarovski Manufaktur, Snøhetta has created a crystal workshop for the 21st century. This daylight-flooded and generous building is as much a top-notch production facility as it is an innovative creative hub providing Swarovski with new opportunities to work together with customers.

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MICE & Tailormade

Please do not hesitate to contact us.

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The VIP Lounge – Swarovski Crystal Society

The Swarovski Crystal Society (SCS) unites crystal enthusiasts of all ages from all over the world and offers its members a whole range of special benefits.

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Playtower, Playground, Maze & Carousel

Swarovski Kristallwelten is a place of fun and excitement all year round. Adventure calls from countless attractions where families can play, run free, discover hidden gems, and climb to new heights.

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The Park

The park of the Giant contains contemporary art as well as ancient history and unique pleasures: a place where crystal becomes a holistic experience. You will discover a venue where you can experience beauty, inspiration, energy, care, esthetics, and legends. Working in collaboration with artists from throughout the globe and internationally renowned architects, a park landscape emerged on 7.5 hectares of land surrounding the iconic Giant, with unparalleled art installations and new structures

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Crystal Cloud & Mirror Pool

Andy Cao and Xavier Perrot’s Crystal Cloud is the centerpiece in the park. This large-scale installation hovers above the black Mirror Pool. It invites guests to pause for a moment and take in the view. The 1,400-square-meter masterpiece is the largest installation of its kind in the world. The Crystal Cloud is made of around 800,000 hand-applied Swarovski crystals.

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Swarovski Kristallwelten Stores

Exceptional shopping experiences merge with spectacular artwork across the three Swarovski Kristallwelten Stores in Wattens, Innsbruck, and Vienna. Explore our complete product range in these uniquely inspiring spaces.

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Welcome Nature Lovers – The World’s First SWAROVSKI OPTIK Store

The world’s first SWAROVSKI OPTIK Store is an invitation to experience the brand first-hand. Discover the complete range of binoculars, spotting scopes, and accessories, as well as the brand’s own gear collection. Get expert advice and try out the latest generation of premium long-range optics.

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Always Something Special

A regular visit to Swarovski Kristallwelten (Swarovski Crystal Worlds) is always a highlight for corporate and MICE groups. This immersive brand experience in the Austrian Alps showcases the brilliance of Swarovski Crystal through cutting-edge art installations, the iconic Chambers of Wonder, and the enchanting Park landscape.

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Unique Venues & Inspiring Activities

Selection of examples and ideas to inspire your successful event:

• Small groups (~10 pax): VIP reception in the VIP Lounge, private guided tours, exclusive factory visits
• Medium groups (~200 pax): Dinner in the Daniels Kristallwelten restaurant by DoN, VIP dining room Beletage with views of the Giant and Crystal Cloud, or events in the retail landscape and Forum event hall
• Extra-large groups (~1,000+ pax): Seamless, curated visits in smaller sub-groups with the option to extend activities into Swarovski factory spaces

Please feel free to contact us to explore all options for creating an unforgettable experience.

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Personalized, Tailor-Made Touches

Enhance your event with bespoke personalized Swarovski gifts — from crystal paperweights to engraved pens — and let our event team tailor every detail to your clients’ needs.

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